Learn how we sold this sophisticated country retreat using powerful social media targeting to reach design-conscious buyers after months of unsuccessful traditional marketing with another agency

Rethinking the Approach to Listing and Pricing Strategy.

Our first action was to reassess the property. We found that the initial pricing strategy was not in sync with current market trends. Consequently, our immediate first step was to revise the pricing strategy to draw in more potential buyers.

We collaborated closely with Steve and Kelly to scrutinise the market, ensuring the price accurately represented the true value of the acreage based on comparable sales in the area while remaining competitive.

To achieve this, we utilised a blend of intimate local knowledge and comprehensive property data from Coality and Pricefinder—tools commonly employed by financial institutions and property valuers.

To delve deeper into our approach, click HERE to download a complimentary copy of my guide, "The Pricing Paradox."

What The Sellers Had To Say

"Trusted, professional and effective!

We met Leo at some open homes and was impressed by his proactive marketing strategy, so when our property sale stagnated after 4 months, we switched.

Leo’s beautiful photography and website featuring a 3D virtual walk through of our home was outstanding and he generated fresh interest with the launch campaign.

Leo provided honest feedback from potential buyers, was constantly in contact at all hours and his detailed market analysis was invaluable to assist with our decision making.

If you want an agent that provides a comprehensive and effective marketing strategy, who constantly communicates and whom you can trust, then we recommend Leo and Inverloch3996 | @realty."

Steve & Kelly Fuery

We Created Custom Photo Signage

Many people express a desire not to have a sign in front of their home when we list it for sale. If our signs resembled those of most other agents, we would likely agree with that sentiment. Consider this: if a real estate sign in your yard only displays the agency logo and an office phone number available solely during business hours, how effective can it be? While it serves to promote the agent's business, it falls short when it comes to showcasing your home.

In 2025, the property buying process has evolved. Picture a buyer from Melbourne making the trip to the Bass Coast with a list of a half-dozen properties in mind; it's common for them to drive by these homes first to assess curb appeal and location well before they reach out to the agent.

If the property only showcases a bland "For Sale" sign, the prospective buyer misses crucial information about the home and ends up having to call the agency office, inadvertently promoting their brand rather than yours. By using our QR Codes, potential buyers gain access to a 24/7 virtual open house, allowing them to explore the property in detail. This immersive experience is far more compelling and easier to remember than other properties they might visit, ensuring that your home remains top of mind throughout their search.

We created Great New Visuals

In the fiercely competitive real estate landscape of 2025, magazine-worthy imagery has become essential for successful property sales. It serves as the crucial differentiator between listings that attract swift offers at premium prices and those that stagnate on the market. With more than 95% of homebuyers initiating their search online and spending mere seconds assessing each listing before moving on, professional photography is no longer just a luxury—it's an indispensable tool that determines whether potential buyers will consider arranging a viewing.

Today's buyers, shaped by the visuals of Instagram, Pinterest, and high-end lifestyle content, demand exceptional visuals as their baseline expectation. Amateur smartphone photos or poorly lit images instantly raise red flags, suggesting that a property may be overpriced, inadequately maintained, or represented by agents who lack a commitment to marketing quality. Magazine-quality imagery fosters strong emotional connections even before buyers visit the property, allowing them to picture their future lifestyle in those spaces. At the same time, it conveys a sense of professionalism, meticulous attention to detail, and market sophistication that enhances perceived value.

The technical elements of professional photography—effective lighting that highlights natural light, strategic staging that enhances spatial perception, optimal angles that accentuate architectural features, and meticulous post-processing that guarantees color fidelity and aesthetic appeal—result in tangible business benefits such as increased showing requests, expedited sales timelines, and elevated final sale prices. Real estate data consistently indicates that professionally photographed properties command prices 3-11% higher than similar homes with amateur images while reducing average market time by 10-40%, making the investment in high-quality visuals one of the most impactful marketing decisions sellers can undertake.

Moreover, in an age where buyers often share listing photos on social media to seek feedback from friends and family, magazine-quality images serve as powerful viral marketing tools that extend reach well beyond conventional listing sites, creating organic buzz and social validation that amateur photography fails to achieve. The emergence of virtual tours, social media marketing, and mobile-first browsing behaviors necessitates that images operate flawlessly across various platforms and screen sizes, from expansive desktop monitors to compact smartphone displays, demanding the technical prowess and high-resolution quality that only professional photography can offer.

Furthermore, affluent buyers—who comprise a significant share of real estate transaction values—have grown accustomed to marketing materials that reflect the sophistication of the high-end brands they engage with daily, leading subpar imagery to disqualify properties from consideration, irrespective of their actual worth. As artificial intelligence and virtual staging technologies gain traction, the standard for visual quality continues to rise, transforming professional photography into a craft that not only captures reality but also showcases properties in their most flattering light while upholding authenticity and building trust with potential buyers, who ultimately need to experience those spaces in person before making their purchasing choices.

We Built 3d Tours & Renders

In 2025, listing without a virtual tour is like trying to sell a car without showing the interior. You're immediately at a massive disadvantage.

The Numbers Don't Lie

Properties with virtual tours attract 87% more views, sell 31% faster, and fetch prices up to 9% higher than traditional listings. Meanwhile, 54% of buyers won't even consider a property without a virtual tour, and 90% of prospective buyers are more likely to purchase when tours are included.

Buyer Expectations Have Permanently Shifted

Modern buyers expect on-demand, immersive access to properties. 75% of potential buyers consider virtual tours a major factor in purchasing decisions. Without one, you're not just missing prospects—you're actively turning them away before they even inquire. If your listing sits next to one with an immersive 3D tour, guess which one gets the attention?

Save Time, Make More Money

Virtual tours cut down on wasted viewing time by 40%, filtering out unqualified buyers while attracting serious prospects. Case study: Real Estate by Design saw their average days on market drop from 30 to 21 days and sales price to list price jump from 93% to 97% after implementing virtual tours.

Global Reach, 24/7 Access

Virtual tours break down geographic barriers and time constraints. International buyers, relocating families, and busy professionals can explore your property anytime, expanding your buyer pool exponentially.

The Cost of Not Having One

In today's market, skipping a virtual tour means:

• Fewer qualified leads
• Longer time on market
• Lower sale prices
• Lost opportunities to international/remote buyers
• Immediate competitive disadvantage

The Reality: Virtual tours aren't a luxury feature anymore—they're basic market expectations. Sellers who skip them in 2025 are essentially choosing to handicap their own sale.

Over 6,000 potential buyers toured this property virtually

We Created Custom Short Form Videos

Platforms like Facebook, Instagram Reels, and YouTube Shorts prioritise video content, giving your listing a massive organic reach beyond traditional real estate portals.

Attention Spans: Modern buyers, especially millennials and Gen Z, consume information in quick bursts. Short videos let you showcase key property features and create emotional connections in 15-60 seconds.

Immersive Tours: Videos reveal property flow, lighting, and spatial relationships that photos can't capture, helping buyers visualise living there.

Mobile-Optimised: With 90%+ of real estate searches starting on mobile, short videos load fast, play automatically, and match how people actually browse.

Competitive Edge: While most agents still rely on photos and traditional marketing, video-savvy agents achieve faster sales and higher engagement.

Bottom Line: Custom short-form video isn't just trendy—it's how modern buyers discover and evaluate properties. Agents who master this format gain significant advantages in reach, engagement, and sales velocity in 2025's competitive market.

We created 2d & 3d Lidar Floor plans

Floor plans have become essential tools in modern real estate marketing, fundamentally transforming how properties are presented and perceived by potential buyers. In today's digital-first marketplace, where most buyers begin their search online, floor plans provide crucial spatial context that photographs alone cannot convey.

These detailed layouts allow prospective buyers to understand room relationships, traffic flow, and overall functionality before scheduling viewings. This pre-visualisation capability helps qualify serious buyers while reducing unnecessary showings, making the sales process more efficient for both agents and sellers.

Floor plans also enhance online listings significantly, increasing engagement and time spent viewing properties. Studies show that listings with floor plans receive substantially more inquiries than those without. They enable buyers to mentally furnish spaces and envision their lifestyle within the home, creating emotional connections that drive purchasing decisions.

For luxury and commercial properties, professionally designed floor plans convey attention to detail and market sophistication. They're particularly valuable for new construction, off-plan sales, and investment properties where buyers need to understand spatial relationships clearly.

Modern floor plans often integrate with virtual tour technology and 3D visualisation tools, creating immersive marketing experiences. As remote property viewing becomes increasingly common, floor plans serve as foundational elements that anchor buyers' understanding of space, making them indispensable for competitive real estate marketing strategies.

We Built A Targeted Social Campaign

We utilise a multi-faceted approach to connect your property with qualified buyers.

• Audience Integration: We build custom audiences directly from your existing database, targeting past clients and active buyers already familiar with our brand.
• Website Retargeting: Anyone who visits your dedicated property website becomes part of your audience pool, allowing us to reconnect with interested prospects. The more website traffic you generate, the bigger this audience becomes.
• Social Media Engagement: We target users who have previously engaged with our social content, creating a warm audience primed for your property listings.
• Demographic & Behavioural Targeting: Our platform identifies potential buyers based on their online behaviour, interests, and property search patterns.
• Hyperlocal Targeting: We focus on buyers specifically interested in your listing’s neighbourhood, ensuring your ad spend reaches the most relevant audiences.
  

We strategically focus your advertising exclusively on Facebook and Instagram – and for good reason. While some providers claim to use “all digital platforms,” we’ve found this approach often dilutes your marketing budget with minimal returns.

Google advertising, in particular, commands premium prices for real estate listing campaigns, sometimes costing 5-10 times more per click than social platforms. Instead of spreading your budget thinly across multiple channels, We only concentrate your investment where it delivers maximum impact.

Our Facebook and Instagram campaigns consistently generate significantly higher traffic volumes at a fraction of the cost, allowing you to:

• Reach more qualified buyers per dollar spent
• Benefit from rich visual formats perfect for showcasing properties
• Leverage precise demographic and behavioral targeting
• Track results from impression to open home attendance
• Rather than chasing the “we’re everywhere” approach that primarily benefits the advertising platforms, we focus on what truly matters: delivering more potential buyers to your website at the lowest possible cost per lead.

We Designed & Built A Dedicated Property Website

In today's competitive real estate market, sellers are discovering that single property websites offer a powerful advantage over traditional listing methods. These dedicated digital showcases transform how potential buyers experience and connect with properties.

Undivided Attention Creates Impact

Unlike crowded listing platforms where hundreds of properties compete for attention, single property websites eliminate distractions entirely. Visitors arrive with one focus: your home. This concentrated attention allows buyers to fully immerse themselves in the property's story, features, and lifestyle potential without scrolling past to compare with nearby listings.

Professional Presentation Builds Trust

A dedicated website signals serious intent and professional marketing. High-quality photography, virtual tours, and detailed descriptions create an elevated viewing experience that positions your property as premium. This professional presentation often translates to higher perceived value and more qualified inquiries.

Enhanced Marketing Flexibility

Single property websites provide unlimited space for storytelling. Sellers can include neighborhood guides, school information, local amenities, and lifestyle content that helps buyers envision their future. Video walkthroughs, drone footage, and interactive floor plans become centerpiece features rather than afterthoughts.

Better Search Engine Visibility

Dedicated websites can be optimized for specific search terms related to the property's location, features, and price range. This SEO advantage helps attract buyers actively searching for homes in your area, often capturing leads before they reach general listing sites.

Memorable and Shareable

A custom URL like "123MainStreetHome.com" is easily remembered and shared. Potential buyers can quickly revisit the property details, and real estate agents can efficiently direct clients to comprehensive information.

Single property websites represent an investment in serious marketing that often pays dividends through faster sales, higher offers, and more engaged buyers who arrive already impressed by the property's presentation.

All of the above resulted in a campaign that reached over 100,000 potential buyers online, produced 396 direct enquiries delivering 19 qualified inspections and the final buyer to the property all without a high street shopfront.

Only three enquiries came from Australia's largest property portal.

Leo Edwards is an award-winning real estate agent specialising in the Inverloch property market. With access to comprehensive market data and deep local knowledge, Leo provides unparalleled expertise to buyers and sellers navigating this dynamic coastal market.

What Other Sellers Are Saying